On the ground
Marketers agree that video ads have higher ROI, and have the highest organic reach of all types of content on the social network. So video content is on its way to becoming a massive trend. The problem is when you want to create video content you have to face the three primary factors:
Quality
Represented by fit-to-purpose that the project must achieve to be a success.
Time
Represented by the available time to deliver the project.
Cost
Represented by the amount of money or resources.